How to Run a Successful Furniture Retail Store

You have to get the word out. All advertising is not expensive, as there are many different ways of getting the word out. Pick one that suits your budget and market.

• Know your market. Target your advertising to your customer's needs.
• Emphasize your strengths and never misrepresent.
• Mention if you are offering a free service or item. More than discounts offering something free can bring customers in. You can offer free sales tax or free delivery. Think about ways of making this possible and the trade-offs.
• Make your advertising more concentrated. Instead of advertising within a 25 mile radius, bring it down to 15 miles and advertise more intensively.