Every year consumers look forward to color predictions, not just for fashion, but home furnishings and interiors as well. These color choices carry over to other consumer products as well, encompassing pretty much everything we use.
Color fashions come and go, some predictions come true, and sometimes color trends seem to go in unexpected, unpredictable directions. But looking back, we can always identify colors with different decades and times. For instance, Benjamin Moore's color prediction for the year comes from their Historic collection.
Why do we need new colors all the time? For one thing, after a while, boredom sets in even with the hottest of colors. Familiarity may also bring about invisibility. A new color gets noticed and creates excitement, making you want to buy new clothes, objects, or redecorate.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, different factors affect color forecasts. Forecast colors reflect how people are feeling or want to feel. They reflect socio-economic conditions, as well as cultural trends. The fashion industry and the entertainment industry all affect color choices.
Pantone has named Tangerine Tango as the color of the year for 2012. This is a sophisticated, dramatic, and seductive orange, according to Pantone.