Ashley products are aimed at the budget minded consumer looking for quick delivery. Since their designers have coordinated all collections from major pieces down to accessories, you can achieve a cohesive look in very little time.
Ashley Furniture Industries do not sell directly to consumers, but through Ashley Homestores all over the country. These are franchise stores that carry Ashley products exclusively.
You can also find their collections at most retail and online stores. Prices and availability may vary slightly. If you don’t find a particular Ashley collection at a store, they order for you through catalogs.
Background
When you walk into a giant 45,000 square foot Ashley HomeStore you’re struck by the vast variety being offered. On taking a closer look you notice their low prices. Ashley Furniture, the highest selling brand in America, considers quality, style, selection, and service to be its defining characteristics. From its modest beginnings in 1945 as a purveyor of occasional tables and wall units, Ashley Furniture has grown to become the largest home furnishing manufacturer within the industry, and an Ashley HomeStore is a one stop shop for all your furniture needs.
Although their styles lean more towards the traditional, there is a good offering of contemporary furniture as well. They have also updated some traditional styles to give them a fresh, timeless look.
Ashley’s coordinated products allow the buyer to choose from several combinations of furniture with matching materials and finishes for every room. At an Ashley HomeStore these collections are grouped together, not just as floor displays, but in pricing as well. For instance, a coordinated five piece living room set consisting of a sofa, love seat, coffee table and two end tables could display a price tag starting out at $999.
The company has three divisions: Ashley Case goods, Ashley Upholstery, and Millennium and all Ashley Homestores carry selections from these three groups.
Casegoods
The casegoods division consists of dining room sets, bedroom sets, table sets, wall units, storage units, etc.
There is a wide range of selection in price as well as style, color and finishes. Expect to pay anywhere from $300 for a basic three piece table set, to around $2000 for a Millennium set in the higher quality range.
Dining Room sets such as Antigo can start at around $500, for a casual table and four chair set and go up to around $4000 for a formal set with a buffet and china cabinet.
Upholstery
In the upholstery division you will find all sofas, loveseats and sectionals. As with case goods, there is a wide range of prices and styles available in this section as well.
Although there is a huge selection in styles, they do not take custom orders. You are sure to find something you like from the variety of styles they offer, and they keep adding to the selection. Their sofa groups and sectionals range from traditional to contemporary, in different fabric and leather.
Fabric sofas begin at around $500, while leather sofas start at around $700.
The Millennium Collection
Millennium is the highest quality that Ashley offers. A great feature of the Millennium furniture line is that its classic styling makes these pieces timeless in appeal. Bellissimo bedroom seven piece collection for around $4269 is one such collection. The Ciara collection features a contemporary five piece dining set for around $1499.
