Groovystuff and Appalachian State University, in Boone, N.C have partnered for a design contest.
The design competition has three goals: To give students real-world experience, to give them a chance to earn royalties on successful design, and most importantly, a reason to choose the home furnishings industry after graduation. Chris Bruning, the co-founder of Groovystuff feels that the home furnishings industry like many other industries in American today is losing young talent to overseas competition. He feels these talented young students should be encouraged to seek a career in the home furnishings industry. Besides, he feels that to stay relevant to Gen X and Gen Y consumers, the industry needs "designers with a fresh, young perspective."
The students were to design a piece of "modern rustic" furniture for Groovystuff's newly licensed Dick Idol Legends collection using reclaimed teak and other components that define Groovystuff. The environmentally-friendly product should reflect the Dick Idol brand and should be able to employ sustainable manufacturing processes.
The designs are to be submitted to Groovystuff showroom today, where retail buyers will be able to see and vote on them at the upcoming High Point Market. Five finalists will be selected based on the votes and have their products produced by Groovystuff for exhibition during the April 2011 High Point Market, which also be the 10th anniversary of the Dick Idol brand.