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Abe Abbas

New Year Resolutions Furniture Retailers Might Want to Consider

By , About.com GuideDecember 31, 2009

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Well, I don't mean to paint with too broad a brush, but here are some new year resolutions we'd wish some furniture retailers to consider. You know who you are.

Stop calling bicast leather 100% leather. While bicast leather is certainly an upholstery alternative, calling it real leather is misleading.

Stop calling it a "Lifetime Warranty." It is confusing for the consumer. Whose lifetime?

Stop playing games with prices. Hiking up prices and bringing them down for sales has really been hurting retailers for a while. Consumers no longer want to buy something unless its on sale.

All these are dishonest practices that create mistrust and give the entire furniture retail community a bad name.

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