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By Abe Abbas, About.com Guide to Furniture

IKEA's Oval Office

Wednesday January 7, 2009
IKEA's Embrace The Change 09

IKEA has decided to be part of the Obama inauguration by putting up an Oval Office replica in the main hall of Union Station. The display will go up on January 12, and a mock motorcade carrying furniture strapped to the roof on the 15th and 16th will make its way through the D.C. area.

The replica, complete with “Secret Service protection” will be open to commuters, who can try out the presidential chair, which along with all the other furniture will be from IKEA, of course.

Posters for the coming event are prominently displayed in D.C. transit areas, and buses trains, and billboards also carry the message. Consumers can enter a sweepstakes where three lucky winners will take $1,500 in IKEA gift cards.

According to IKEA, President-elect Obama’s commitment to change and fiscal responsibility is very close to IKEA’s philosophy of practical and affordable furniture for all. IKEA has also extended an offer to the First Family to provide designers and furniture free of charge for any room in the White House. Let’s see if the Obamas take them up on that offer. IKEA in the White House? Is it a good idea?

You can check out the Change Is Coming website for a countdown to the display. When you register this message is displayed “Registration victorious! You are a part of the movement!”

Comments

January 9, 2009 at 2:15 pm
(1) Paul says:

The White House could use a face lift, It’s a bit stuffy for the 21st century.

FYI. IKEA is an Acronym

January 9, 2009 at 4:14 pm
(2) furniture says:

Thanks for pointing it out (the acronym) and please note the corrections!

I agree that the White House needs an updated look. There is so much to choose from and an updated look does not need to ignore great craftsmanship.

January 11, 2009 at 8:58 am
(3) Pancake says:

Nice! Thank you. Share to you.

January 13, 2009 at 2:55 pm
(4) Furniture Exec says:

Yes, the Oval Office needs an update. But the products selected really must be:

1 – Green-er.

2 – 100% Made in the USA.

3 – Affordable to the middle-class. Given today’s economy, it would be fiscally irresponsible to furnish a government building with expensive furniture. A middle market price point should be selected.

Several American furniture companies/designers should be selected. It’s a great honor and there are several American furniture companies worthy.

January 13, 2009 at 5:19 pm
(5) Michele says:

Fun idea, although the BoConcept oval office design is much more ‘presidential’.

January 23, 2009 at 12:32 am
(6) DROB says:

I have to disagree with the 100% made in the US, when companies use outside sources through other countries they are able to save on the cost of manufacturing the product which in turn passes the savings on to you.

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